‘77 Golden Ale for National Marquette Day Blue & Gold Brewing

I had the pleasure to be a part of the Student team of Blue and Gold Brewing that produced and launched the ‘77 Golden Ale.

‘77 Golden Ale was the result of working with five Marquette Alumni to create a Marquette-inspired beer for National Marquette Day. I worked with three other Marquette Business students as well as Good City Brewing, Broken Bat Brewing, Gathering Place Brewing, and Draught Guard on this project. 

Some of my responsibilities included collaborating on the B&G brand identity and beer can label design within necessary timeline, working with Student team to pitch beer can concept and name to the Beer Board and Account Executives, developing a mood board and  two to three mock-ups and pitch to team for final selections, and overall effectively communicate the campaign objective through design.
Beyond brand identity design, I also coordinated with other students to devise social media and marketing plan for the launch of the beer on NMD, executed digital and print graphics for marketing materials needed, created print marketing for retail (i.e. shelf talkers, one-pagers for events, and NMD Promotions (Presentation slide(s), email banner). 

Media Coverage
Milwaukee Journal Sentinel feature
Milwaukee Business Journal mention
Broken Bat's blog post
Marquette University press release
Shepherd Express feature
OnMilwaukee feature News radio segment

Check out Blue & Gold Brewing here.
Advertising Campaign
Creative Brief
Social Media

Milwaukee, WI